Fred's Record: A shining, glowing beacon of Joy

As we continue our month-long highlight of businesses with amazing customer experiences, we turn our attention to the music world. The business of selling music has been pushed into the realm of "almost impossible" thanks to online downloads and pirates. Many industry giants have fallen (remember Music World and CD Plus?), but there's a few that not only survived, but thrived!

This can only be made possible through an amazing shopping experience. These businesses need to provide their customers with something the convenience of online cannot: amaze them! So, without further adieu, we'd like to recognize Fred's Records in downtown St. John's as one of the best in the biz for providing a great customer experience!

Here's the nominating message sent to us on Facebook: "For the #GreatCX2014 contest, I nominate Freds! Bright outside, bright people inside. Live music and local flavour. Perfect music store!"

The experience at Fred's starts before you even step inside the building. From the sidewalk, the bright purple building and bold yellow letters makes this place almost glow. It pulls you in. Resembling St. John's famous townhouses, the friendly personality of the building itself puts you at ease as you approach the front door.

Inside, you get knowledgeable staff who are active in the local music community. These aren't your typical mall music store kids, they're true Newfoundland music enthusiasts who have personal connections to most of the music they sell. An amazing rare trait in today's industry. If you show up on the right day, you may run into your favorite local star. Most musicians from the east coast frequent this shop. Either to socialize, play a few live tunes, or pick up the latest and greatest local albums.

We're sending a big digital high-five to the team over at Fred's for giving a great customer experience ever day! Great job!

If you'd like to nominate a business for the Great Customer Experience contest, follow us on Facebook, Twitter, or Google+ and send us a message using the hashtag #GreatCX2014